MCE- the 37th International Biennal Appointment with the Civil and Industrial Plant Engineering

| 27 01 2010

Dear Sir/Madam,

The Chamber of Commerce & Industry Italia-Israel is glad to present you MCE, the 37th International Biennial Appointment with the Civil and Industrial Plant Engineering (www.mcexpocomfort.it). The event will be held at Fiera Milano Exhibition’s centre from the 23rd to 27th March 2010.

MCE is the world´s most important event in the HVAC, plumbing and sanitary fitting sectors, where demand and supply will meet with technical and professional updating, through the discovery of market trends and future business.

With over 350,000 sqm, the previous edition of the event (2008) registered 167.000 visitors (+17%) and 2.500 expositors (+3%).

MCE will be divided into five main sectors of interest:

· WATER: (Components, Plumbing technology, Water treatment)

· EXPOBAGNO: (Taps, Sanitary ceramics, Marbles, Coatings, Wellness, Bathroom accessories)

· HEATING: (Heating, Implements, Tools, HVAC components)

· NEXT ENERGY: (Solar heating, Geothermal, Cogeneration, Biomass, Insulation, Productions for eco-sustainable building, Photovoltaic, Wind, Home & Building Automation)

· COOLING: (Air conditioning, Refrigeration, Ventilation, Insulation)

In this respect we are glad to inform you that the organizers of the event are looking for 10 Israeli buyers which will be hosted in Milan during the period of the fair. The offer includes 3 nights at the hotel NH Touring, Milan (www.nh-hotels.com), as well as the transfer to and from the exhibition (every day).

We believe that MCE can be the right context for promoting your company and expanding your business.

Do not hesitate to contact us for any further information:

ISRAEL-ITALY CHAMBER OF COMMERCE & INDUSTRY

Trade Tower, 25 Hamered Street, Tel Aviv 68125

P.O.Box 50278 Tel Aviv 61500

Tel. 00972-3-5164292

Fax. 00972-3-5164306

E-Mail. info@italia-israel.com